They trusted the Beverly Hills watch dealer. Then their luxury timepieces vanished: The Timepiece Gentleman consignment scam

Anthony Farrer, the founder of The Timepiece Gentleman, a luxury watch consignment company, is under fire for allegedly scamming his customers. Farrer built his empire on a simple consignment model where customers would bring their watches to his company, and Farrer would sell them12. The watches were flashy, diamond-studded Patek Philippes and Audemars Piguet pieces best kept in a safe1. Farrer, a Mercedes-driving semi-celebrity, rose in half a decade from a nobody with a criminal history to the top of the watch-dealing game by plastering himself and his exorbitantly upscale lifestyle all over social media1.

The allegations against Farrer started surfacing on social media platforms like TikTok, YouTube, and Reddit. People messaged Farrer's customers, saying that he had taken their watches and never paid them1. Two separate subreddits, one with more than 500 members and another with more than 5,000, focused on Farrer1. In a video posted on YouTube, a man named Schober claimed that Farrer had taken his watch and never paid him3.

The allegations against Farrer started surfacing on social media platforms like TikTok, YouTube, and Reddit. People messaged Farrer's customers, saying that he had taken their watches and never paid them1. Two separate subreddits, one with more than 500 members and another with more than 5,000, focused on Farrer1. In a video posted on YouTube, a man named Schober claimed that Farrer had taken his watch and never paid him3.

The Timepiece Gentleman's website is still active, and it lists Rolex, Patek Philippe, AP, and RM watches for sale2. Farrer's startup, Gentleman Timepieces, was established in 2017 and has become a hub for those trying to sell off used luxury watches4.

Key Facts

• Anthony Farrer is the founder of The Timepiece Gentleman, a luxury watch consignment company12.
• Farrer built his empire on a simple consignment model where customers would bring their watches to his company, and Farrer would sell them12.
• The allegations against Farrer started surfacing on social media platforms like TikTok, YouTube, and Reddit1.
• People messaged Farrer's customers, saying that he had taken their watches and never paid them1.
• Two separate subreddits, one with more than 500 members and another with more than 5,000, focused on Farrer1.